A Study on determining the levels of team image, team loyalty and team identification of sports fans
نویسندگان
چکیده
منابع مشابه
The Impact of Team Reputation and Team Quality on the Loyalty of the Fans of Iranian National Volleyball Team: A Mediating Role of Satisfaction
Background. Attention to the loyalty of fans to the long-term success of sports organizations has become increasingly important. On this note, it seems necessary to pay attention to the variables that predict and influence the loyalty of spectators. Objectives. The aim of this study was to determine the mediating role of satisfaction in the effect of team reputation and team quality on the loy...
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The purpose of this study was to investigation of Motivation Role on Team Identity of Football Fans in Sistan and Baluchestan University. This study is descriptive and correlational one. Statistical population included all students and Staff of Sistan and Baluchestan University in the academic year of 2012-2013. Since the size of the statistical population was over 10,000 people, Based on S...
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The participation of spectators– including both men and women- in sport stadiums and their profitability is one of the new experiences in the world of sports . A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management.One of the reasons for loyalty of fans may be the team's qual...
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The purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed the study of brand loyalty stages by Oliver (1997)...
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ژورنال
عنوان ژورنال: International Journal of Sport, Exercise & Training Sciences
سال: 2019
ISSN: 2149-8229
DOI: 10.18826/useeabd.592699